Unconventional Advertising Platforms

Social Media Marketing | Unconventional Advertising Platforms

Why Quora Ads Outperform Facebook & Google for B2B Lead Generation (2025 Data)
BySasho Janevski April 25, 2025

While Facebook and Google continue to dominate digital advertising budgets, forward-thinking B2B marketers are quietly achieving 3X higher conversion rates and 40% lower CPAs on a platform many have overlooked: Quora. The platform once known primarily as a question-and-answer knowledge base has evolved into a sophisticated lead generation engine that’s particularly effective for complex B2B…

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Social Media Marketing | Unconventional Advertising Platforms

Master Your TikTok Advertising: The Essential 5-Step Performance Checklist
BySasho Janevski April 24, 2025

Navigating the dynamic world of TikTok advertising doesn’t have to be overwhelming. By systematically focusing on five critical performance areas, you can transform your campaigns from unpredictable to consistently profitable. This strategic checklist provides a framework for regular optimization—helping you minimize ad spend waste, maximize audience engagement, and drive sustainable conversion growth in the platform’s…

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