The B2B Marketer’s Dilemma: Why Your Brand Efforts Keep Getting Cut (And How to Fix It)
If you’re a B2B marketer, you’ve felt the tension. In one ear, you hear that brand is the key to long-term growth and winning your category. In the other, a steady drumbeat demands immediate results: “Where are the MQLs? What’s the pipeline impact?” So you try to invest in brand—maybe a new content series, a…