The Rise of the T-Shaped Marketer: Why Depth Alone Won’t Save You in the Age of AI
For years, the marketing world has been haunted by a single, persistent fear: AI is coming for our jobs. A familiar whisper in every PPC forum, every Slack group, every agency stand-up. But here’s the twist: most people aren’t ready to hear. AI isn’t replacing marketers. It’s replacing mediocre ones. What we’re witnessing is not…