Design Awards PR
Attracting new contestants
Design Awards Promotion
The main aim of this project was to share the promotional kit with the European magazines, newspapers and design oriented website in order to spread the word about the winners and to attract new entries for the awards next year.
The project was successfully delivered and we managed to publish article in more than 50% of all outreached publishers.
“The project was completed on time with great efficiency!”
The Challenge Of Project
- Creating a list of magazines to be outreached and finding their contact details
- Effective outreach with multiple chasers if there was no reply
- Trying to publish the articles for free if possible
- Follow-ups and answering the questions from the editors
- For some publishers we created articles of our own
- Suggesting category-specific winners to the press members