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Market Penetration

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Project Information
Clients:
NDA
Category:
Business Solution
Date:
2016
Address:
Canada
Go-to-market strategy

Medical devices market penetration strategy

This client asked us to create a go-to-market strategy for a non-invasive medical devices for the European market.

The project was successfully delivered in a timely manner. We did a competitive analysis for this market in several different European countries, analysed the trends and the target audience. Also, we created a document outlining all regulatory standards for selling such products in Europe.

“The product marketing strategy was exceptional. Market research was well executed.” 

The Challenge Of Project

  • Getting familiar and compliance with regulatory and safety standards
  • Competitive research for medical devices in Europe
  • Analysing the market trends and customer needs
  • Developing a marketing strategy for medical devices and outreach to potential wholesale distributors.
  • Submitting applications for regulatory approval for selling the devices to the end users
  • Creating a list of potential partners who will sell the products after the obtained approvall