• Working: 8.00am - 5.00pm
Facebook-f Twitter Linkedin-in
Get Quote

Payment Processing

AdsPotion > Business Growth > Payment Processing
Project Information
Clients:
NDA
Category
Business Solution
Date:
25 January, 2021
Address:
London, United Kingdom
Business Growth

Marketing Strategy & Client Acquisition

This company provides payment solutions and payment gateway for high-risk business companies. The company didn`t had any marketing activities before hiring us and relied mostly on word of mouth referrals. 

They wanted an effective marketing strategy for bringing visitors to their website and closing them as customers. Throughout the project we created Google Search and Display Ads targeting the whole world. We implemented CRM (Pipedrive) for managing the leads and converting them to clients.

The result was exponential increase of the leads with cost per lead (CPL) at £7 and cost per acquisition (CPA) at £56.

The Success Of Project

  • We implemented webchat on the site and most of the leads were acquired this way.
  • Implemented CRM for easier converting the leads who didn`t converted yet
  • Consulted the sales team for easier converting leads to clients
  • Display ads proved to be very cheap source for leads if you target wide audience
  • Payment solution was attracting more wore of mouth referrals
  • We helped them to set an affiliate program as a percentage of processed payments